Soacha Crece Orgánica
What?
Social co-creation project located in a vulnerable neighborhood in Bogotá, for the creation of a community based on healthy eating habits and the design of low cost vertical gardens for urban planting.
Why?
Soacha is one of the neighborhoods that receives the largest number of displaced people from different parts of the country to Bogotá, of which the majority had to abandon everything to reach the capital. Because of the type of income they earn and the cost it can mean, this population does not consider healthy eating one of their priorities.
How?
Encouraging the community to have healthier eating practices, through urban planting and the re-utilization of plastic bottles.
-
In collaboration with: Sara Echeverri, Catalina Baquero, Andres Saab, Silvana de la Espreilla











Industrial Design and Branding
Universidad de los Andes
Designer
-
User and Market Research
-
Create new proposals
-
Design products
-
Prototype
-
Create a new Community Brand
-
Design Community Brand Graphics
-
Design the Brand Strategy